I am finding myself in a predicament that is not going to go away until I deal with it. In 2009, I opened The Body and Feet Retreat which operates out of our home Monday - Thursday 6pm - 9pm and all day Saturday. When I was trying to accumulate my hours, I offered treatments for free. I was amazed at how many people would book in for a treatment, I would confirm the day before and then they would not turn up on the night. Anyway, I digress, AGAIN !
As you know, I have recently started to exercise - a lot. K says that I am turning into an exercise junkie - I wasn't sure whether that was a compliment or a put down because she threw the name Madonna in there as well !!! The thing is, I am REALLY enjoying exercising. Even yesterday when my legs felt like they were about to stop on our cycle, I kept going - I love the endorphin hit that I get when I exercise. I love that on Friday night I could get dressed and go running when I was upset over a spat between K and A instead of eating because I was upset. I love that tonight I ran for 4kms without walking - not even once. I love that people are commenting on how much weight I have lost even though I haven't lost any more weight - I must do my measurements again because maybe I have toned up.
But this has led to me wondering what I should be doing about promoting my business because (a) the time spent promoting my business could be spent exercising (I have done letter box drops previously which has always got me some new clients - at least enough new clients to pay for the pamphlets that we drop off) and (b) more clients would mean less time to exercise. We have spent a lot of money getting me qualified and turning our spare room into a really lovely therapy room - one that people love to go into for a treatment because the energy is so good. We have given up a lot of time as a family to get me qualified as well as the time that I spend with clients. Again, this is time that I could be exercising !!! When I exercise, generally A will cycle with me if he is at home and quite often K will start out running with me but then take off by herself - which is OK because she runs faster than I do.
I recently signed up for an advert on a local doctor's reminder cards - apparently they hand out / send out approx 150 cards per day. I would like to think that this will generate some business for me. I need to get my head around this dilemma - I really want to grow the business because the money is to be saved for things like holidays, a new car, extentions to our home - so I have to massage a lot of people or do reflexology on many pairs of feet in order to accomplish it as these are not small expenses BUT it also means that I will need to cut back on my exercising especially as it gets colder now and so more difficult to go out running late at night once I have finished treating clients. As much as I would love to be a morning exericser, I am not. In fact, I want to sign up for the GC Marathon 10km race on 30th June - but it starts at 6.30am - how am I going to be able to run at that time of the morning ? Do I eat / drink before I go ? I always have something to eat at about 3pm but then only start to run between 5-6pm - does this mean I need to get up at about 3.30am to have something to eat ? Can I run if I haven't eaten since the night before ? Sorry - again I digress !!!
So I am back to having to consider - still - how much time do I want to spend building up my business at the expense of exercising ? And, I guess at the end of the day, nobody can make that decision except me BUT I would love to hear your opinion if it was you in this situation.
Have the best week possible !
TFTD : The only person you have the power to make happy is yourself. Do that, and you will be in the perfect position to help others do the same for themselves - Alan Cohen